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Powering up your Japanese through Case Studies: Intermediate and Advanced Japanese

EAN: 9784789015677

ISBN: 978-4-7890-1567-7 // ISBN: 9784789015677
Year of publication: 2020
Publisher: The Japan Times
Number of pages: 131 (Main book) + 21 (Answer key)
Language: Japanese, English
Country of origin: Japan

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JP0005862
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33,46 €

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Description by the publisher
The case studies presented are written in Japanese and examine product development, business strategies, corporate visions, and other aspects of five Japanese and US global companies, such as Coca-Cola and Nintendo. Learners read, think about, and discuss these case studies as a form of content-based instruction for comprehensively improving their Japanese fluency.

Structure of each unit
Stage 1: Preparation
Stage 2: Reading (with a vocabulary list and grammar explanations)
Stage 3: Drills (Vocabulary Drills / Grammar Drills / Expression Drills)
Stage 4: Tasks (Jigsaw tasks, discussions, dicision-making tasks, project-based tasks, etc.)

Contents

Unit 1: 日本コカ・コーラ 「日本でのローカライゼーション」(Coca-Cola Japan)
Unit 2: 任天堂「ゲーム産業への挑戦」(Nintendo)
Unit 3: コーチ「アクセシブル・ラグジュアリー・ブランドとしての成功」(Coach)
Unit 4: ウォルマート「基本戦略と日本進出」(Walmart)
Unit 5: トヨタ「その理念とグローバル展開」(Toyota)

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